Matteo Mocellin / Storyteller-Labs
새로운 솔루션에 동참하세요
FSC는 기업이나 기관에서 책임있게 산림을 관리하고 생태계 서비스를 보호하려 노력하는 산림 관리자를 적극적으로 지원하는 새로운 방법을 제공합니다. 생태계서비스에 투자하는 기업은 귀중한 산림 생태계 서비스를 보호하기 위한 재정적 지원 또는 후원이 만들어 낸 긍정적 영향에 대한 명확한 증거를 제공받을 수 있으며 (아래 참조), 널리 알려진 FSC 상표를 사용하여, 후원하는 고유한 숲에 대한 이야기를 전하고 생태계 서비스 보호에 대한 지원을 홍보 할 수 있습니다.
소비자 설문 조사 결과 전 세계 소비자의 50 %가 FSC 라벨을 인식하고 FSC에 대하여 높은 신뢰를 가지고 있는 것으로 나타났습니다.
혜택
01규정 준수
For forest managers
02Value Chain Development
For supply chain actors
03CSR & Sustainability Commitments
For forest managers, supply chain actors, non-forest businesses
04Niche Market Access & Price Premiums
For forest managers, supply chain actors
05Environmental Business Associations
For forest managers, supply chain actors, non-forest businesses
06Improved Stakeholder Relationships
For forest managers
07Green Marketing Tools/Communication
For forest managers, supply chain actors, non-forest businesses
08Improved Brand Image
For forest managers, supply chain actors, non-forest businesses
01. 규정 준수: For forest managers
02. Value Chain Development: For supply chain actors
03. CSR & Sustainability Commitments : For forest managers, supply chain actors, non-forest businesses
04. Niche Market Access & Price Premiums: For forest managers, supply chain actors
05. Environmental Business Associations: For forest managers, supply chain actors, non-forest businesses
06. Improved Stakeholder Relationships: For forest managers
07. Green Marketing Tools/Communication: For forest managers, supply chain actors, non-forest businesses
08. Improved Brand Image: For forest managers, supply chain actors, non-forest businesses
Communicate
Communicate how you contribute to positive impacts on forests and ecosystem services
Communicating about positive impacts on forests and ecosystem services provides environmental messages that resonate with your customers. It also creates an improved understanding of why your business chooses to invest in FSC certification. This story-telling can take many forms: from an article on your website, a photo story in a brochure, a section in your annual sustainability report, or a video. Take inspiration from these examples.
The magazine below includes an example of green marketing using the well-recognised FSC trademarks, an eye-catching photo of an emblematic monkey species and messaging that showcases the company’s leadership and environmental commitments. Please consult the FSC Trademark Use Guide for more guidance and inspiration.
This video shows the wealth, beauty and value of the Vietnamese forest “Huong Son”. The story is inspiring and captivating, and can be shared via diverse media channels.
Be a change-maker
Interested in becoming involved in driving nature-based solutions to meet your corporate environmental commitments?
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